Designs idea

Morocco is a country with rich cultural heritage and artisan traditions. Despite the success of Moroccan crafts in the international market, there is a lack of direct selling and direct personal connection between the artisans that make the crafts and those that buy their products. Creating those direct linkages and decreasing the use of middlemen in the sale of crafts aims to increase the direct revenue to the artisans and add that personal touch that could increase visitation by both national and international tourists.

Morocco is a country with rich cultural heritage and artisan traditions. Despite the success of Moroccan crafts in the international market, there is a lack of direct selling and direct personal connection between the artisans that make the crafts and those that buy their products. Creating those direct linkages and decreasing the use of middlemen in the sale of crafts aims to increase the direct revenue to the artisans and add that personal touch that could increase visitation by both national and international tourists.